I am a business person with 17 years experience, 7 of which were hospitality, 2 in finance and the remainder in government relations. My attention to detail is impeccable, I thrive off multi-tasking and have been told I have excellent people skills.
What I am offering to my customers is an ala cart concierge service for singles and working families. Instead of having multiple vendors handle various tasks such as bringing your pet to the vet, pick-up and delivery of dry cleaning or coordination of pick-up of your kids from soccer practice you can outsource all of those things to me to take care of it.
After multiple interviews, I find my client base to be working families and bachelors, however, the service can be for anyone, single moms/dads, students, elderly, etc. I find that price restrictions are less of an issue with working families and bachelors though.
The same reason people hire help to clean their homes or mow their lawns, time and convenience is why they would hire me. There are many times my friends are complaining they do not have enough hours in the day or they forgot to pick-up their dry cleaning so I figured, a mothers helper so to speak would be a helpful service. Especially if it is the same person who you know and can rely on.
What do I have that no one else has? Experience and connections. Seriously, after working for hospitality and government, I have joined every social group and forum out there, not to mention I do a lot of volunteer work in the community. I believe the more you know, the more successful you will be.
I believe that my experience, connections and skill set are what makes this a perfect business model. I chose my business after evaluating my strengths, I evaluated my strengths by taking an MBTI. My biggest challenge will be services that already exist, what sets me apart is that business will not be outsourced and it will be a one stop shop.
I did not get the 4 reviews like others may have but of the reviews that I did receive, I found a consensus noted that I should outline what services I will do and what ones I am not equipped to do. I think I would list out my general services but also have something advertised where I say please contact me directly if there is a service you are inquiring about that you do not see listed that way I can step outside the box and add items that might be in demand. Another person said incentives and reviews should be incorporated into my business plan and I love that idea! I think if someone signs up for a monthly membership which guarantees them 2 errands a week, I can offer a free errand from a pre-select menu of services. As far as the reviews go, I can offer $5 off your next service for every review left on Yelp and/or Facebook.
Wednesday, February 24, 2016
Week 9 Reading Reflections
I went from reading a chapter that was completely boring and challenging for me, Chapter 8 to Chapter 9 where we covered legal challenges. This was the dirty chapter, the think outside the box chapter, the open your eyes and see what you are going to face chapter and it was a great read.
While I had a general idea of the amount of money it cost to produce a patent (from Shark Tank), the timing of the patent was surprising. What was an absolute shocker was that 2 percent of all patents ever realize any profits. It really makes you think as an entrepreneur.
I was somewhat confused between the parody and trademark. Not so much what they meant because when I read the definition it was clear. I just seemed to use them hand in hand.
While it is not so much a question, I would have liked a "blue box" example of trade secrets and it has happened in the real world.
I cannot say I disagreed with the advantages or disadvantaged of sole proprietorship as I have never been a sole business owner but when I think about my interview with the daycare owner and apply it to my readings, it did not gel with the outlined examples. One in specific was relative freedom from governmental control. She was constantly talking about the red tape that the county put her through, the taxes, certifications, etc. So I would think that would apply to that comment. Perhaps the advantages and disadvantages vary based on the person and/or business?
While I had a general idea of the amount of money it cost to produce a patent (from Shark Tank), the timing of the patent was surprising. What was an absolute shocker was that 2 percent of all patents ever realize any profits. It really makes you think as an entrepreneur.
I was somewhat confused between the parody and trademark. Not so much what they meant because when I read the definition it was clear. I just seemed to use them hand in hand.
While it is not so much a question, I would have liked a "blue box" example of trade secrets and it has happened in the real world.
I cannot say I disagreed with the advantages or disadvantaged of sole proprietorship as I have never been a sole business owner but when I think about my interview with the daycare owner and apply it to my readings, it did not gel with the outlined examples. One in specific was relative freedom from governmental control. She was constantly talking about the red tape that the county put her through, the taxes, certifications, etc. So I would think that would apply to that comment. Perhaps the advantages and disadvantages vary based on the person and/or business?
Week 8 Reading Reflection
I knew we would be at the point of the book where we would hit finance and for me it would be like hitting a wall. I never enjoyed my economics or accounting classes and Chapter 8 reminded me why.
While I have read many things about equity financing and the venture capital market, reading this chapter helped enlighten me on the different aspects; one of the most interesting parts was the 5 myths.
I really appreciated the venture capitalists figures on pages 244-247, this was an easier read for me and created a cheat table of sorts to help me follow along.
My question for the author would relate to venture capitalist. What is better a structural or strategic fit?
While I have read many things about equity financing and the venture capital market, reading this chapter helped enlighten me on the different aspects; one of the most interesting parts was the 5 myths.
I really appreciated the venture capitalists figures on pages 244-247, this was an easier read for me and created a cheat table of sorts to help me follow along.
My question for the author would relate to venture capitalist. What is better a structural or strategic fit?
Tuesday, February 16, 2016
Half-way Reflection
Taking Entrepreneurship is a class that I never thought I would enjoy. It is most certainly challenging and requires a great deal of dedication and drive but in the end, I genuinely believe it will make you a better student, business person and who knows, maybe even a successful entrepreneur. This is not a class that you can just skate through. You need to plan ahead and a lot of it requires the availability and cooperation of others.
There are times when you want to throw in the towel, for me personally this involved the elevator pitches. I have a horrible speech anxiety and after recording a video 20+ times to still have it come out mediocre, was depressing to say the least. But when you hear your peer reviews, when they tell you that it was not as bad as you thought and that you steered your points across, that is when you pick up the pieces and continue moving forward. The comradery among your peers is incredibly helpful and it is the only online class where I actually felt fully engaged with fellow students.
If I had to give three tips for future students taking ENT3003 it would be the following:
Read the syllabus and create a timeline; factor in plan B. There are many interviews that I had planned that fell through.
Allow yourself at minimum 10 hours a week. Some weeks it is slightly less but not often.
Participate in Yellowdig. Even if you do not necessarily need the extra credit, we are all in the same boat together and some of the articles are incredibly helpful in the success of the class and the business world in general. Remember, knowledge is power and reading more will only prove to be more helpful.
There are times when you want to throw in the towel, for me personally this involved the elevator pitches. I have a horrible speech anxiety and after recording a video 20+ times to still have it come out mediocre, was depressing to say the least. But when you hear your peer reviews, when they tell you that it was not as bad as you thought and that you steered your points across, that is when you pick up the pieces and continue moving forward. The comradery among your peers is incredibly helpful and it is the only online class where I actually felt fully engaged with fellow students.
If I had to give three tips for future students taking ENT3003 it would be the following:
Read the syllabus and create a timeline; factor in plan B. There are many interviews that I had planned that fell through.
Allow yourself at minimum 10 hours a week. Some weeks it is slightly less but not often.
Participate in Yellowdig. Even if you do not necessarily need the extra credit, we are all in the same boat together and some of the articles are incredibly helpful in the success of the class and the business world in general. Remember, knowledge is power and reading more will only prove to be more helpful.
The Twenty Percent
I chose the owner of a local prepatory academy as the entrepreneur to interview.
When they opened their business, they offered a promotion to local theme park, Universal Orlando. They offered them 10% off the weekly rate for all those who registered their children in the first month. She has told me that 90% of their business comes from the parents who work for Universal or their sister company, Loews Hotels. She informed me that their marketing cost are limited because there has been a waiting list ever since their first year of business. However, the parents appreciate and stay up to date with the business via their Facebook page; here she posts parents night out events (after hours day care babysitting), upcoming events and dates that they be closed (such as holidays).
The biggest issues being brought forward by the customers are the restricted hours. After two years of operating under the same hours, they expanded to a 7 pm close time and created the parents night our once a month.
The three target customers all expressed the same interest in the daycare based on their peers high recommendations but also the same concerns. Even though the daycare is open later, a theme park is an early morning, late night operation. However, they noted that this was not isolated to just this particular daycare/prepatory academy but a universal problem with all daycare's. One even mentioned that there are 24 hour daycare's that exist but you sacrifice quality for the convenience.
When they opened their business, they offered a promotion to local theme park, Universal Orlando. They offered them 10% off the weekly rate for all those who registered their children in the first month. She has told me that 90% of their business comes from the parents who work for Universal or their sister company, Loews Hotels. She informed me that their marketing cost are limited because there has been a waiting list ever since their first year of business. However, the parents appreciate and stay up to date with the business via their Facebook page; here she posts parents night out events (after hours day care babysitting), upcoming events and dates that they be closed (such as holidays).
The biggest issues being brought forward by the customers are the restricted hours. After two years of operating under the same hours, they expanded to a 7 pm close time and created the parents night our once a month.
The three target customers all expressed the same interest in the daycare based on their peers high recommendations but also the same concerns. Even though the daycare is open later, a theme park is an early morning, late night operation. However, they noted that this was not isolated to just this particular daycare/prepatory academy but a universal problem with all daycare's. One even mentioned that there are 24 hour daycare's that exist but you sacrifice quality for the convenience.
Elevator Pitch No. 2
In my last video I had let my viewers know that I have severe speech anxiety and that I knew it was not a great quality video but after over 20 tries, it was the best one that I was able to deliver.
There was not much criticism for my video which was quite kind of my peers as I know I was missing a lot of detail but their kind words definitely helped me push through this one a little better. Again, there were details I wanted to mention that I forgot, such as the cost and the different forms of advertising I would to make my business success but after 15 takes this time, I went with the best. The one thing that was a great suggestion was making the video visible in my blog and that I did.
This time I remembers to include my demographic and a general idea of what services would be included.
Saturday, February 13, 2016
Free Money
Let me preface my post with I did not include videos. I am not comfortable with recoding people without their knowledge without them knowing. I have to tread lightly with things I do in the public eye due to who my boss is and it was not a gamble I was willing to take.
That being said, this was my experience.
I chose to do this over the course of a week while on my lunch break. I work in downtown Orlando and walk around at lunch to run errands or go grab a bite to eat so I found this ideal.
I chose to approach people who carried a welcoming demeanor; I feel like this assignment required me to tread lightly as to not offend anyone.
Person 1:
Walking into Starbucks I ran into a women trying to get through the door with her baby in a stroller and struggling. I started a conversation with her by letting her know that I remember those days of bringing my baby and tow and having to navigate the world around you. I ordered my coffee and when I got my change, I turned around and handed her two dollars (I know it was one but two is what you need for a small coffee). I said "here, let me buy you a coffee today, you deserve." She smiled kindly and said that was not necessary, I said "I know, I want to." She took my money, thanked me and I left.
Person 2:
Walking to Subway, I was walking the opposite direction of a homeless woman. This was the most minimal conversation. As I approached the woman, I pulled a dollar out of my pocket and held it out to her. She looked at the money and then me. I said, "I figure you could get yourself a donut for breakfast." She said thank you and we literally both kept on walking with a stop or any further conversation.
Person 3:
Walking to meet my friend for drinks at the end of the work day and I passed a bike messenger who was hopping off his bike and walking it up some stairs. I gave a small head nod, I actually did not plan to approach this guy but the opportunity presented itself when he asked where I was going looking so fancy, lol. I told him where I was going and he said maybe he would meet up with me later; I told him maybe but that our location might change. Since the conversation was going smooth, I pulled out the dollar and said here. He asked what it was for and I said, in case we don't run into each other later, let me buy you a beer. He actually joked and said a dollar would not get him a beer in downtown Orlando and to save my money as a tip for the bartender when he bought me a beer. In the end, he did not take the dollar.
Person 4:
Person 4 came on the same day as the bike messenger except it was late in the evening. My friends and I were walking to our next bar in a pub crawl that we were doing and there was a group of guys walking the opposite direction. One of the guys approached a friend of mind to see if she was interested and the whole group started to get engaged in conversation. A couple feet from us was a guy playing the drums with some buckets so I told one of the guys, I would give them a dollar if they did an irish jig in front of the guy. The guy took the dollar and he did the dance. This was the most fun.
Person 5:
I was walking out of Chinese food restaurant and an older elderly man was taking a casual stroll down the road. As I passed the man, he said, smile a little it wont kill ya. I turned around to look at him and I replied with "I could say the same for you." He responded with touche. I asked how his day was going and he said good, he was heading to church. In that moment, I reached into my purse and handed him a dollar. He said he didn't understand and I said, its for the church. He smiled and said I was a good girl but for me to keep my dollar and he would put $5 in for both of us. I said ok and we departed ways.
3 of the 5 people accepted my money. The men had the hardest time with it with the exception of a drunk guy. I can honestly say that the people that I thought would accept the money, did and those that I found questionable, did not. This assignment was incredibly uncomfortable and difficult for me and I did not enjoy it at all. I do not mind giving money, it is striking up conversations with random people and the risk of insulting people by giving them money that made it unbearable for me.
That being said, this was my experience.
I chose to do this over the course of a week while on my lunch break. I work in downtown Orlando and walk around at lunch to run errands or go grab a bite to eat so I found this ideal.
I chose to approach people who carried a welcoming demeanor; I feel like this assignment required me to tread lightly as to not offend anyone.
Person 1:
Walking into Starbucks I ran into a women trying to get through the door with her baby in a stroller and struggling. I started a conversation with her by letting her know that I remember those days of bringing my baby and tow and having to navigate the world around you. I ordered my coffee and when I got my change, I turned around and handed her two dollars (I know it was one but two is what you need for a small coffee). I said "here, let me buy you a coffee today, you deserve." She smiled kindly and said that was not necessary, I said "I know, I want to." She took my money, thanked me and I left.
Person 2:
Walking to Subway, I was walking the opposite direction of a homeless woman. This was the most minimal conversation. As I approached the woman, I pulled a dollar out of my pocket and held it out to her. She looked at the money and then me. I said, "I figure you could get yourself a donut for breakfast." She said thank you and we literally both kept on walking with a stop or any further conversation.
Person 3:
Walking to meet my friend for drinks at the end of the work day and I passed a bike messenger who was hopping off his bike and walking it up some stairs. I gave a small head nod, I actually did not plan to approach this guy but the opportunity presented itself when he asked where I was going looking so fancy, lol. I told him where I was going and he said maybe he would meet up with me later; I told him maybe but that our location might change. Since the conversation was going smooth, I pulled out the dollar and said here. He asked what it was for and I said, in case we don't run into each other later, let me buy you a beer. He actually joked and said a dollar would not get him a beer in downtown Orlando and to save my money as a tip for the bartender when he bought me a beer. In the end, he did not take the dollar.
Person 4:
Person 4 came on the same day as the bike messenger except it was late in the evening. My friends and I were walking to our next bar in a pub crawl that we were doing and there was a group of guys walking the opposite direction. One of the guys approached a friend of mind to see if she was interested and the whole group started to get engaged in conversation. A couple feet from us was a guy playing the drums with some buckets so I told one of the guys, I would give them a dollar if they did an irish jig in front of the guy. The guy took the dollar and he did the dance. This was the most fun.
Person 5:
I was walking out of Chinese food restaurant and an older elderly man was taking a casual stroll down the road. As I passed the man, he said, smile a little it wont kill ya. I turned around to look at him and I replied with "I could say the same for you." He responded with touche. I asked how his day was going and he said good, he was heading to church. In that moment, I reached into my purse and handed him a dollar. He said he didn't understand and I said, its for the church. He smiled and said I was a good girl but for me to keep my dollar and he would put $5 in for both of us. I said ok and we departed ways.
3 of the 5 people accepted my money. The men had the hardest time with it with the exception of a drunk guy. I can honestly say that the people that I thought would accept the money, did and those that I found questionable, did not. This assignment was incredibly uncomfortable and difficult for me and I did not enjoy it at all. I do not mind giving money, it is striking up conversations with random people and the risk of insulting people by giving them money that made it unbearable for me.
Week 7 Reading Reflection
One of the things that I found most surprising in our chapter 7 is the franchising fees, some franchises charge up to $1,000,000 which I found too be incredibly high. I honestly thought $500,000 would be the highest.
I did not understand the checklist for estimating start-up expenses.
If I was to ask the author anything, it would be about taking cues from the third world. It names Indian consumers in the article but no two countries are the same. I would want him to include many countries, Africa to Japan to Canada to Australia.
I have to be honest, I did not agree with all the categories listed on emerging opportunities. Perhaps this varies on the country or area of the United States you live in but seeig exotic salads and organic fibers/textiles seems a little odd to me.
I did not understand the checklist for estimating start-up expenses.
If I was to ask the author anything, it would be about taking cues from the third world. It names Indian consumers in the article but no two countries are the same. I would want him to include many countries, Africa to Japan to Canada to Australia.
I have to be honest, I did not agree with all the categories listed on emerging opportunities. Perhaps this varies on the country or area of the United States you live in but seeig exotic salads and organic fibers/textiles seems a little odd to me.
Customer Interviews Number 3
My questions for these particular interviews have changed course. I actually pitched my concept of a concierge service for working families as I previously did. Previously I asked if they would be interested in the business, what services they would want, etc. This time I asked how much they would pay, would they require a background check, how would they pay (cash, credit) and ho often they would use the service.
The people that I interviewed were a husband and wife with three kids, two separate single moms, a single bachelor, a newly engaged couple, a young college girl.
What I learned is that people would be willing to pay more than I thought, the average was $25; aside from the young college girl. I was shocked to hear that 3 of the 5 people I interviewed did not care about background checks but they also said it was contingent on the errand, ie: money or kids would require references and a background check. Cash and credit were both an option but they said credit would be convenient for unplanned services. I also got a suggestion of setting up an account where they can charge ahead of a time a set amount and pull money from that account. The consistent answer for how often was once a week, the college student being once a month. I would definitely say this was the most productive interviews thus far.
The people that I interviewed were a husband and wife with three kids, two separate single moms, a single bachelor, a newly engaged couple, a young college girl.
What I learned is that people would be willing to pay more than I thought, the average was $25; aside from the young college girl. I was shocked to hear that 3 of the 5 people I interviewed did not care about background checks but they also said it was contingent on the errand, ie: money or kids would require references and a background check. Cash and credit were both an option but they said credit would be convenient for unplanned services. I also got a suggestion of setting up an account where they can charge ahead of a time a set amount and pull money from that account. The consistent answer for how often was once a week, the college student being once a month. I would definitely say this was the most productive interviews thus far.
Week 6 Reading Reflection
I really liked chapter 6 from our book. It gave you insight and facts on why new ventures fail. I find that to be incredibly helpful in this class because we learn how to start a new business but to understand the downfalls too helps with not getting frustrated.
The thing I found confusing is the formulas (liquidity, solidity, etc.)
The questions I would like to ask the author relate less to about a product but more about a service; how do you gage some of those failures outside of money formulas? Is there anything about liabilities if something happened to the person who provides the service?
The thing I found confusing is the formulas (liquidity, solidity, etc.)
The questions I would like to ask the author relate less to about a product but more about a service; how do you gage some of those failures outside of money formulas? Is there anything about liabilities if something happened to the person who provides the service?
Thursday, February 4, 2016
Week 5 Reading Reflection
The most interesting and enlightening thing I read in Chapter 5 was the Developing Creativity process, while none of the information was "shocking" it definitely helped me as I do not consider myself a creative person. If anything, I am very "pay attention to the facts" versus "step outside the box." I thought it was also slightly weird that they said to "sweat it" out as a step in the process; I realize that after I work out, I feel like I have a clear head but never put the two together as it relates to ones creativity.
If I had to ask the author anything, I wanted to know where he obtained the details of major misconceptions; who decides what is a misconception?
The one thing and while it was backed up with data that I just did not agree with was that Terrorism Ignites innovation. I'm sure some ideas come on the heels of terrorist attacks but the numbers reported just seem puzzling to me.
If I had to ask the author anything, I wanted to know where he obtained the details of major misconceptions; who decides what is a misconception?
The one thing and while it was backed up with data that I just did not agree with was that Terrorism Ignites innovation. I'm sure some ideas come on the heels of terrorist attacks but the numbers reported just seem puzzling to me.
Tuesday, February 2, 2016
Elevator Pitch No. 1
I have to be honest, I have such bad speech anxiety that I could not push through the elevator pitch easily, I certainly missed many points that I intended to cover but this was take 28 of my recordings so I decided that it was the best that I could due to meet the deadline.
On that note, the name of my company is At Your Service. It is a concierge company for people with any lifestyle, from bachelors to single moms to working parents with a large broad. People would be charged on an ala carte, as needed basis and could include anything from arranging catering for a birthday party, to picking up the dog from the vet to dropping the kids off at soccer practice.
The link to my video can be found below:
<iframe width="420" height="315" src="https://www.youtube.com/embed/2CSk1osy-KI" frameborder="0" allowfullscreen></iframe>
On that note, the name of my company is At Your Service. It is a concierge company for people with any lifestyle, from bachelors to single moms to working parents with a large broad. People would be charged on an ala carte, as needed basis and could include anything from arranging catering for a birthday party, to picking up the dog from the vet to dropping the kids off at soccer practice.
The link to my video can be found below:
<iframe width="420" height="315" src="https://www.youtube.com/embed/2CSk1osy-KI" frameborder="0" allowfullscreen></iframe>
Monday, February 1, 2016
Idea Napkin No. 1
I am a detail oriented person who loves to multi-task. I have 8 + years of hospitality service on my belt and well over 15 years in management. I am good a networking and am very involved in my community. Therefore I feel owning and operating a concierge service for families, small businesses and even local hotels would be a great opportunity to apply my skill set with the demand for day to day life of families/individuals in the Central Florida area.
People love to pay for convenience, case in point: tolls to get places quicker, meal delivery service so they do not have to run to the store, flower delivery, etc. Instead of reaching out to multiple avenues to acquire their needs, I can be a one stop shop. Does the single bachelor running a fortune 500 company need his dry cleaning picked up? Done. Does the working mom who does not have time to get dinner need a gluten free meal? Done. Are both parents working late and have no one available to pick-up Tommy from soccer practice? I'm here. Convenience comes in different packages for different people and a one stop shop is just what Central Floridians need.
Between my experience, reputation in the community for being a reliable and superior leader and the my negotiation skills to give local businesses more service by giving my customers a discounted rate (I did this in my previous occupation in the hospitality industry); I stand out from the rest. Not to mention there is no business like this that exists in the area as of present moment. I can put my thumb print on the map so to speak.
People love to pay for convenience, case in point: tolls to get places quicker, meal delivery service so they do not have to run to the store, flower delivery, etc. Instead of reaching out to multiple avenues to acquire their needs, I can be a one stop shop. Does the single bachelor running a fortune 500 company need his dry cleaning picked up? Done. Does the working mom who does not have time to get dinner need a gluten free meal? Done. Are both parents working late and have no one available to pick-up Tommy from soccer practice? I'm here. Convenience comes in different packages for different people and a one stop shop is just what Central Floridians need.
Between my experience, reputation in the community for being a reliable and superior leader and the my negotiation skills to give local businesses more service by giving my customers a discounted rate (I did this in my previous occupation in the hospitality industry); I stand out from the rest. Not to mention there is no business like this that exists in the area as of present moment. I can put my thumb print on the map so to speak.
Interviewing Customers No. 2
I am still going strong with my idea of a concierge service for working people; not necessarily a one on one but multiple clients on a as needed basis. I felt I hit a good mark of customers, bachelors, working families, single moms, students. If I was to change anything, I would likely remove students or young adults from my demographic on the basis that while all people seemed interested in the services being offered, not everyone could afford them. I decided to really step out of my comfort zone this time and expand by demographic to small businesses. This is something I should have done from the get go.
The small businesses liked the opportunity to have someone to assist in day to day business practices and were more comfortable with certain areas that personal families were; ie: two businesses said that bank drops would be incredibly helpful (providing the business was insured properly); other areas expanded into picking up catering for business meetings; picking up clients or transporting them to their location for meetings (providing there was a nice vehicle).
In summary, the demand is definitely there, however, businesses have more stipulations and a higher insurance policy would definitely be needed.
As this assignment relates to other students, I would say - step out of your comfort zone; I noticed in a lot of the other interviews that I reviewed, people just interviewed other students in school. I feel I learned a lot more by starting with different races, ages, and then expanded into small businesses. When you interview the people in a more casual atmosphere, they feel less pressure as a "sales pitch" and more like they are talking to a friend. One of my first interviews was at Lake Eola with a group of mothers who were on a play date. My third tip would be, step outside your demographic. I went to East Orlando, Downtown Orlando and Wekiva Springs; all three locations produced different people, businesses, etc.
The small businesses liked the opportunity to have someone to assist in day to day business practices and were more comfortable with certain areas that personal families were; ie: two businesses said that bank drops would be incredibly helpful (providing the business was insured properly); other areas expanded into picking up catering for business meetings; picking up clients or transporting them to their location for meetings (providing there was a nice vehicle).
In summary, the demand is definitely there, however, businesses have more stipulations and a higher insurance policy would definitely be needed.
As this assignment relates to other students, I would say - step out of your comfort zone; I noticed in a lot of the other interviews that I reviewed, people just interviewed other students in school. I feel I learned a lot more by starting with different races, ages, and then expanded into small businesses. When you interview the people in a more casual atmosphere, they feel less pressure as a "sales pitch" and more like they are talking to a friend. One of my first interviews was at Lake Eola with a group of mothers who were on a play date. My third tip would be, step outside your demographic. I went to East Orlando, Downtown Orlando and Wekiva Springs; all three locations produced different people, businesses, etc.
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