The biggest surprise for me in reading chapter 12 was not so much a surprise but wishing it was something I read from the beginning, which was the Presentation of the Business Plan. While the professor provided us with an example for our elevator pitch, I think I could have eased my nerves by following some of the steps. One that particularly stood out was to focus on the "pain" for which your venture will be the solution. I knew it was a solution but placing emphasis on the pain really hit home.
One area that I would have liked to get a better understanding of was the critical risks segment. Yes there are what-ifs but how to you come to those what-ifs, how do you trouble shoot them? Which in turn would also be questions that I have for the author? I know every business is different but examples of various businesses would have been helpful.
I guess I do not necessarily agree with the updating the business plan, particularly the financial changes. It states to update your plan at least a yearly basis but should there not be a stipulation or a contingency noted in the next that it would be evaluated immediately should there be a natural disaster or a terrorism threat?
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